Senior Advisor

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Katie is an award-winning marketer, and owner of Cake [marketing], who delivers integrated marketing, bringing together strategy and creative execution. Her work includes a mural project that reached 24+ million people, campaigns that resulted in $3.5+ million in revenue, and branding as a means for connection, and evolution with a company's long-term goals. The success of these projects is emboldened by a clear strategy.

Social media is often a powerful component of a winning marketing strategy when considered early, rather than being an afterthought. It offers unprecedented opportunities for brands and individuals to connect and for instantaneous communications, all in the palm of our hands. 

Katie loves social media for its unparalleled reach, as a place to start conversations, make connections, build a community, and sell. Her humanitarian nature has also led her to work with community groups to harness social media during natural disasters, for similar objectives to those in a commercial sense; to connect people in need, garner national media attention, and cultivate online communities with well-being at the heart of the digital platforms.

Brands are often playing catch-up when it comes to the darker side of online communications in marketing, unsure of how to mitigate risks and navigate them when they come to play out in real life. With young nieces and nephews, Katie knows all too well, how prevalent social media is in day-to-day life, and when coupled with commercial desires, how quickly issues can escalate especially when youth are actively encouraged to use online platforms to benefit brands.

Being ambivalent about digital safety is a luxury brands can no longer ignore, and it is why Katie seeks to empower brands, individuals, and communities alike, to enjoy social media in a safe way for all.

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